Brands that are true to themselves can and always should be bold. Not for the sake of disruption but for the sake of creating a real connection by being authentic.
Never use 100 words when 7 will do. Customers are people, not robots.
One of the biggest challenges for brands today — yet sadly the bit that so many marketers still under-value — Is the brand story. If that isn’t right, Nothing else will work.
Creating marketing stuff isn’t like playing poker. So there’s no need for poker faces. We want to be straight with our clients and encourage the same in equal measure.
We deliver whilst being respectfully quizzical. That’s what we mean by ‘customer love’. It is not about ‘account management’. It is about being commercially and strategically smart.