March 15th 2016

Attracting an attractive attraction

by Martin O'Toole

We've won the creative and marketing account for Chatsworth House & Gardens — the Derbyshire-based stately home and tourist attraction.

Sally Ambrose, Head of Marketing said: "After an extenstive pitch process involving several agencies, we are immensely pleased with our choice. Martin O'Toole and the Fist of Fury team demonstrated an unbeatable strategic and creative approach to our brief. We were also charmed by their distinctly honest way of communicating. Such plain-speaking is rare these days, yet it's very much needed to ensure we can all get on and tackle our commercial and marketing issues head-on."

Martin O’Toole (founder of Fist of Fury) said: “This is a fantastic win for Fist of Fury. Our remit is far-reaching; from creative and marketing, to a complete overhaul of Chatsworth’s digital strategy - including an extensitve workshopping process. We’re really chuffed to have landed the account after a fairly hefty and lengthy competitive pitch - even managing to beat TBWA - an agency which we have always had a great deal of respect for.

The plan is to collaborate with the in-house marketing team to further develop brand awareness, at the same time as strengthening the attraction’s strategic approach to visitor acquisition. Attraction marketing in the UK is, after all, incredibly competitive."

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