February 29th 2016

Lascivious Lingerie appoints Fist of Fury

by Martin O'Toole

So we've been appointed by the luxury lingerie brand, Lascivious.

The high-end lingerie 2013 CoolBrand has selected us to work across various areas including brand and digital strategy. Work in the pipeline also includes a short film designed to reinforce the brand’s rather playful nature.

Chloe Hamblen, the founder and creative director of Lascivious said: “We are really excited to be working with Fist of Fury. They have a great understanding of our brand and marketplace and some fantastic ideas around how we can continue to develop the brand. After celebrating a decade of fashion-forward lingerie, we feel there is a great deal of opportunity to grow Lascivious as a leading online retailer in the luxury lingerie sector. We have big plans to grow the business, using a heady mix of disruptive creative and more focused strategic marketing.”

Our founder, Martin said: “I’ve been keen to work with Lascivious for some considerable time for a raft of reasons. The main one being that I feel they truly are one of the best brands in this sector. Their ethics and attitude towards inspiring sex-positive women is truly awesome — as is their passion to stay true to their values as a British-made and culturally intelligent lingerie brand.

Furthermore, they are far from afraid to push boundaries when it comes to their brand communications and creative. We’ve already done some really insightful brand workshops with Chloe and the team and are seriously excited about how this will take shape in strategic and creative terms in the coming weeks. In many ways, fashion marketing is tough. Not, however, if the brand has a strong story to tell.”

This also marked our first ever 'Brand Walkshop', whereby our client Chloe opted to join Martin & Macy (office dog) for a working walk along the Thames!

Really looking forward to sharing the new Lascivious film and other work with you soon...

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