As part of our extensive brand developmnent rollout for the mobile/tech start-up Ensygnia, we were asked to redevelop their website in-line with the new brand voice.
The brief was a simple one, whereby we chose to build a Wordpress site with full CMS, allowing the client to go on and add their own content and pages. We spent some time analysing user behaviour on the old site, so as to inform our design and overall user experience (UX). Since the product offering is pretty complicated, the key was to tell the story in bitesize (yet expandable) segments - kicking off with an animation (also created by us).
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