As design briefs go, this lookbook design was one of the simplest! Take one CoolBrand winning lingerie company, add their brand new swim range, a great photographer and model who just got it, then let the product speak for itself.
The Lascivious brand is known for its use of monochrome, both in product and in marcomms. Whilst still relatively muted, this new range (and the photography and our associated graphic design) incorporates a little more 'cheer' and colour.
Amazing product and a great brand. More to come from Fist of Fury and Lascivious. Lascivious Swim launched to consumers in May 2016.